By Jennifer Edstrom
Teamed with the daughter of 1 of invoice Gates's closest affiliates, 13- 12 months Microsoft veteran Marlin Eller illuminates each step alongside Gates's path to global domination and to Microsoft's present headline-making federal antitrust case, making all that is been written prior to appear like a coarse bet. Revealing the smoke-and- replicate offers, the launching of goods that did not exist, and the boneyard of once-thriving opponents certain via the Gates juggernaut, this publication demonstrates with usually hilariously damning aspect the Microsoft litter that passes for strategic path, offset by way of Gates's uncanny skill to come back from in the back of to overwhelm whoever is successful. Edstrom and Eller's unequalled entry to key avid gamers and their skill to get them to inform the true tale makes for a rollicking roller-coaster trip of narrative journalism.
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Extra resources for Barbarians Led by Bill Gates: Microsoft From The Inside: How The World's Richest Corporation Wields Its Power
The strange tension and paranoia that had lingered in Microsoft's halls suddenly dissipated. Until the Mac shipped, Gates had not provided any strategic direction to the Windows team. Until that point, he seemed to have no interest in it at all. But Gates no longer 48 • BARBARIANS LED BY BILL GATES had to worry about his Mac applications developers leaking to his Windows developers. The Mac was fair game now. Hunting season was officially open. The day the Mac shipped in January 1984, Gates told McGregor to run out and buy a Mac for the Windows developers.
This was what Microsoft should have been building all along. Still, Adobe didn't deal with color, and neither did the Mac. Windows did. Also, whereas Eller had been optimizing his GDI program so that images appeared on-screen quickly, Adobe didn't try to do anything fast. Adobe hadn't dealt with issues on the computer screen, like moving mouse cursors, but, then again, it did print. Neither Eller nor the rest of the Windows group had even looked at the issue of printing. Eller gazed into Adobe's PostScript technology and saw Windows clouding over.
In late 1982, not long after he ordered his troops to copy VisiOn, Gates embarked on creating what would become Microsoft's most marketable product: its image. Until this point, like most other companies in the fledgling PC industry, Microsoft had relied on the computer trade press, as well as word of mouth, to market its products. These efforts, while successful among the technical elite, did little to capture the attention of the broader, consumermainstream. In the fall of 1982, Pam Edstrom, a diminutive woman with piercing blue eyes, was recruited by Microsoft.
Barbarians Led by Bill Gates: Microsoft From The Inside: How The World's Richest Corporation Wields Its Power by Jennifer Edstrom