New PDF release: American Pop: Popular Culture Decade by Decade, Volumes 1-4

By Bob Batchelor

ISBN-10: 0313364125

ISBN-13: 9780313364129

Pop tradition is the center and soul of the USA, a unifying bridge throughout time bringing jointly generations of numerous backgrounds. no matter if the brilliant lighting of the Jazz Age within the Nineteen Twenties, the sexual and the rock-n-roll revolution of the Sixties, or the thriving social networking web pages of this present day, each one interval in America's cultural historical past develops its personal specific tackle the traits outline our lives.American Pop: pop culture Decade via Decade is the main finished reference on American pop culture by means of decade ever assembled, starting with the 1900s up via at the present time. The four-volume set examines the attention-grabbing developments throughout a long time and eras via laying off mild at the reports of american citizens old and young, wealthy and terrible, besides the impacts of arts, leisure, activities, and different cultural forces.

Whether a popular culture aficionado or a pupil new to the subject, American Pop offers readers with an enticing examine American tradition damaged down into discrete segments, in addition to research that offers perception into societal pursuits, tendencies, fads, and occasions that propelled the period and the country. In-depth chapters hint the evolution of popular culture in eleven key different types: Key occasions in American existence, ads, structure, Books, Newspapers, Magazines, and Comics, leisure, model, nutrients, song, activities and relaxation actions, shuttle, and visible Arts. assurance comprises: How Others See Us, Controversies and scandals, Social and cultural events, developments and fads, Key icons, and lecture room assets. Designed to satisfy the excessive call for for assets that support scholars learn American historical past and tradition via the last decade, this one-stop reference offers readers with a large and interdisciplinary evaluation of the varied features of pop culture in our kingdom. considerate exam of our wealthy and sometimes tumultuous renowned heritage, illustrated with enormous quantities of old and modern pictures, makes this the perfect resource to show to for prepared reference or research.

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The Tammany Hall machine, which ran New York City government, symbolized the power and arrogance of the boss system, but corruption left few towns or cities unscathed. Reformers also battled against franchises for local utilities, such as water and sewage, gas, electricity, and public transportation, awarded to the highest bidder, usually a corrupt private company. Not surprisingly, the graft worked its way into local law enforcement circles, saloons, prostitution rings, and among civil servants.

Wrigley soon saw that customers were more interested in the baking powder than his soap, so he quickly switched to the baking powder business. Looking for another premium to offer, Wrigley turned to chewing gum. He gave away two packages of chewing gum with each baking soda purchase, and again the premium was more popular than the product. In 1892, Wrigley Chewing Gum offered its first two brands: Lotta Gum and Vassar. 16 In the late 1800s, there were at least a dozen companies pushing their wares, and in 1899 the six largest merged to form a chewing gum trust.

1 As the quantity of consumer goods increased, the outlets to purchase them expanded as well. Urban department stores, chain retail stores, and mail-order catalogs granted people greater access to goods they felt they needed. Advertisers embraced the idea of progress and used it to sell goods. In the 1900s, science, technology, and health care were consistent themes in advertising campaigns. Advertising of the 1900s The creation of a modern consumer culture required introducing new products in innovative ways, which persuaded people to buy them.

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American Pop: Popular Culture Decade by Decade, Volumes 1-4 by Bob Batchelor


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